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CleverTap Gears Up for Growth, Aims to Boost Customer Lifetime Value

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CleverTap Shifts Focus to Maximize Customer Lifetime Value Amid Evolving Market Demands

CleverTap strategically shifts focus to enhance businesses’ customer lifetime value (CLV) understanding, aiding sustainable growth and long-term profitability.

Our all-in-one solution allows brands to focus on building deep relationships with their users by leveraging the power of hyper-personalization, which helps maximize CLV.

Anand Jain, Co-Founder, and Chief Product Officer, CleverTap

To maximize customer lifetime value, it is critical to enhance the customer experience and foster long-term customer relationships. This requires brands to stand out in saturated markets. Despite marketers increasing focus on customer-facing digital experiences, most customers believe that it doesn’t impact what they end up buying. To actualize this, CleverTap offers key capabilities designed to meet diverse needs across business models— E-commerce, Subscriptions (OTT), Financial Services, Gaming, and more with the following capabilities:

  • Understanding customers for life with limitless data 
  • Personalizing every experience to build brand love, loyalty, and advocacy
  • Creating customers for life with in-moment experiences, designed and optimized for scale, in real-time 
  • Transcending boundaries through omni-channel experiences
  • AI-driven empathetic insights for smarter, faster decisions
  • Curating purpose-built solutions for different business models

Anand Jain, Co-Founder, and Chief Product Officer, CleverTap, said, “Over the last few years consumer behavior and needs have evolved faster than the rate at which marketers can keep up with. The customer attention is divided today due to distractions by noisy marketing competing for marketing share. Our all-in-one solution allows brands to focus on building deep relationships with their users by leveraging the power of hyper-personalization, which helps maximize CLV. ” 

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