Channel Partners Will Become ‘Smart’ : IDC

IDC Reveals 3rd Platform and Channel Predictions for 2014

At its India ICT Predictions 2014 event, IDC identified the key trends in 3rd platform and channel ecosystem. According to IDC, cloud adoption will catch up with public cloud gaining traction and enterprise mobility is on the cusp to take off in India. However, security is the biggest issue in adopting mobility and cloud.

IDC also predicted that channel partners will get ‘smart’ to supplement the shrinking IT hardware revenue. OEMs will reflect on their benefit programs and lines between SIs, VARs, and ISVs will blur increasingly.

Jaideep Mehta, Vice President & Country General Manager, IDC India said, “2014 will finally see the India IT eco-system begin a serious transition to the 3rd platform technologies ofcloud and mobility, and to a lesser extent big data, and social. IDC predicts the influx of cloud and enterprise mobility technologies along with the associated changes in architecture and IT management processes”. He added, “From a vendor perspective, it will continue to be a challenging environment as the general elections put a stop to government procurement, and the enterprise sectors remain cautious in their spending.”

Some of the other predictions by IDC for Indian ICT marketplace are:

Integrated solutions – Solutions (from applications to silicon) will start becoming an integral part of discussions and strategy of all major hardware vendors, initial implementations and case studies will define the value proposition.

Automation – The automation of hardware management will continue to drive
differentiation between hardware vendors. This will enable true ROI discussions

Modernization – As increasing focus on business managers falls on applications (to drive efficiency, and industry specific compliance) there will be strong but selective investments in application modernization.

Repeatable Solutions:- Many of the large services vendors that have traditionally focused the very large (1000+ employee) segment will start building repeatable solutions for mid-size companies.

Sourcing – Smaller services partners and/or smaller services engagement will drive the mindset of organizational sourcing strategies as many services contract come-up for renewals.

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