Born-digital strategy accelerates scale, boosts supply chain visibility, and enhances dealer engagement across 40,000+ touchpoints.
SAP announced the successful, full-scale cloud-led digital transformation of Birla Opus Paints, the fast-growing paints business of Grasim Industries under the Aditya Birla Group. Built entirely on SAP’s integrated cloud suite, the company has created a modern, agile and scalable digital backbone that powers its operations from inception to nationwide expansion.
Anchored on SAP S/4HANA Cloud and complemented by SAP Integrated Business Planning (IBP), SAP Commerce, SAP Extended Warehouse Management (EWM), SAP Vistex and SAP Vendor Invoice Management (VIM), Birla Opus Paints has established a unified digital core connecting planning, manufacturing, supply chain, finance and dealer engagement. The end-to-end cloud implementation was achieved significantly faster than industry norms—compressing what traditionally takes decades into under two years.
“With SAP’s unified cloud suite, we have created an integrated backbone that brings precision, transparency, and agility to our operations—empowering us to scale 3x year after year with confidence.” — Girish Rao
The cloud-first architecture enables the organization to scale with its aggressive growth ambitions, targeting 3x expansion year-on-year. With six automated manufacturing plants, 150 depots, and over 40,000 dealers, Birla Opus Paints now runs an integrated, data-driven operation with real-time visibility and precision across its entire value chain.
Kulwant Singh, Vice President, Enterprise Sales, SAP India, noted that Birla Opus Paints exemplifies India’s new generation of digital-native enterprises. “Their rapid end-to-end transformation reflects the power of SAP’s cloud strategy in helping customers run with speed, intelligence, and resilience.”
“Birla Opus Paints is a benchmark of how modern enterprises can scale rapidly when built on a digital-first foundation.” — Kulwant Singh
Girish Rao, Head – IT at Birla Opus Paints, emphasized that customer experience was at the center of the transformation. He said the unified digital architecture equips the company to scale efficiently while maintaining operational precision and transparency across processes.
Key outcomes include unified financial and operational planning, real-time process visibility, accelerated logistics and procurement, automated pricing and accounts payable, and data-driven forecasting. The pay-as-you-grow model further strengthens long-term scalability.
By building a fully digital enterprise from day one, Birla Opus Paints is well positioned to drive continuous innovation, business agility, and leadership in India’s competitive paints market.