The sixth global Gemini Experience Center and the first in Latin America promises to accelerate AI-driven innovation for enterprises across the region.
Tata Consultancy Services (TCS) has unveiled its first Google Cloud Gemini Experience Center (GEC) in Latin America, located at the TCS AI-Powered Research & Innovation Center within Insper University, São Paulo. This marks TCS’ sixth GEC globally and a major milestone in its strategic partnership with Google Cloud.
Designed as a dedicated innovation hub, the São Paulo GEC will enable enterprises to rapidly prototype and scale solutions powered by Generative, Predictive, and Agentic AI. By combining TCS’ deep industry expertise with Google Cloud’s cutting-edge Gemini technology, the center aims to help businesses across BFSI, retail, manufacturing, healthcare, and transportation embed AI into core operations for faster time-to-market, hyper-personalization, and exponential growth.
Javier Carrique, Director, Partner Ecosystem & Channels, Google Cloud Latin America, emphasized the collaboration’s impact: “This space offers customers the chance to explore how TCS and Google Cloud together can transform businesses responsibly and at scale.”
“This space turns ideas into real impact, connecting TCS’ global expertise to the local needs of Latin American companies.” — Marcelo Wurmann, CEO, TCS Latin America
The GEC provides sandbox environments leveraging Gemini 3, allowing clients to ideate, co-create, and test solutions on Google Cloud’s AI-optimized infrastructure with TCS-certified experts. From modernizing data workloads to end-to-end cloud migration, the center will accelerate secure and scalable AI deployments, driving efficiency and innovation.
This launch reinforces TCS’ commitment to Latin America, where it has operated since 2002, serving over 500 customers across nine countries. With five other GECs in Bangalore, New York, Chennai, Riyadh, and Singapore, the São Paulo center strengthens TCS’ global Pace innovation network, connecting startups, universities, and enterprises to the technological frontier.
As AI reshapes industries, TCS’ Gemini Experience Center positions Latin American businesses to lead the next wave of digital transformation.