According to the report in today’s software-driven world, every company needs to rethink its potential and reinvent itself
Redefining the business of applications can open doors to new revenue streams and markets
Software is fast becoming a key driver of differentiation and innovation, according to a new report by Accenture. In today’s software-driven world, every company needs to rethink its potential and reinvent itself announced the press release.
Companies can start this reinvention by changing the way they design, build and use applications, and also by adopting a new operating model that enables business and IT to jointly develop software to enter new markets, reach new customers and drive new growth.
The Accenture report, titled “The Future of Applications: Three Strategies for the High-velocity, Software-driven Business,” features a comprehensive analysis of the business of applications—including custom, ERP and SaaS—in light of the fact that today’s business world is increasingly high velocity and software driven.
In this environment, IT is often challenged to innovate and respond quickly to business needs because of its operational obligations. According to Gartner, IT resource allocation is currently weighted heavily toward running the business, which consumes 60 to 80 percent of IT spending.[1] Accenture believes that more fundamental change is needed to reinvent the business of applications for today’s marketplace challenges.
“When long-term competitive advantage depends on software, being a ‘fast follower’ may not be fast enough anymore,” said Bhaskar Ghosh, group chief executive, Accenture Technology Delivery. “Software strategies are quickly becoming business strategies. The business of applications needs a dynamic and high-impact makeover using new strategies that will help companies not just sustain a business advantage, but to gain ground on the competition.”