New hub at TCS Pace Studio to drive real-world AI innovation across sectors including retail, finance, logistics, and telecom
Tata Consultancy Services (TCS) has announced the launch of the Google Cloud Gemini Experience Center (GEC) at its TCS Pace Studio in Riyadh, marking a key milestone in advancing AI innovation across the Middle East and Africa (MEA). The center is designed as a collaborative innovation hub where enterprises can conceptualize, prototype, and deploy next-generation AI solutions leveraging Google Cloud’s latest Gemini models and infrastructure.
The initiative combines TCS’ deep domain expertise in AI and GenAI with Google Cloud’s advanced data and compute platforms to help organizations accelerate digital transformation. Through the GEC, clients can engage in rapid prototyping, experiment with Vertex AI, BigQuery, and Google Agentspace, and co-develop solutions to address real-world challenges in retail, finance, logistics, and telecom.
“The Google Cloud Gemini Experience Center marks a major leap forward in Riyadh’s AI innovation journey.”
— Sumanta Roy, President & Regional Head, MEA, TCS
“Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region,” said Bader Almadi, Country Manager, Saudi Arabia, Google Cloud. “This center will empower businesses to harness the full potential of Google Cloud’s AI, fostering a new era of digital transformation.”
Sumanta Roy, President & Regional Head of MEA, TCS, added, “At TCS, we are committed to empowering clients in the Middle East and Africa with cutting-edge AI and GenAI capabilities. This collaboration combines our industry expertise with Google Cloud’s technologies to co-create scalable AI solutions that unlock new value and accelerate business outcomes.”
With a three-decade presence in MEA, TCS serves over 150 clients across nine countries, spanning industries from BFSI and retail to manufacturing and healthcare. The new Experience Center reaffirms TCS’ commitment to driving responsible, high-impact AI innovation in one of the world’s fastest-growing digital economies.