India’s first 24×7 virtual health & wellness companion from a life insurer, paired with a pioneering health-linked savings plan
Tata AIA Life Insurance has introduced two industry-first innovations aimed at transforming the way Indians approach health and financial well-being – Tata AIA Health Buddy, a virtual health and wellness companion available round the clock, and Tata AIA Health SIP, a first-of-its-kind health insurance solution that integrates comprehensive health protection with long-term wealth creation.
Health Buddy: 24×7 Wellness Companion
Health Buddy is designed as a personalized, always-available health assistant that leverages technology to provide holistic medical and lifestyle support. Users can access:
- Instant teleconsultations with doctors across 24+ specialties
- Preventive health check-ups, vaccinations, and medical record management
- Women’s wellness support, dental consultations, and critical illness case management
- Expert fitness and diet guidance, alongside second medical opinions
“At Tata AIA, we are committed to empowering Indians with long-term health and financial security. With Health Buddy and Health SIP, we bring a unique blend of personalized health services and wealth creation, setting new benchmarks in holistic insurance,” said Sanjay Arora, Executive Vice President & Chief Distribution Officer, Tata AIA Life Insurance.
This AI-powered, mascot-driven interface not only guides users through their health journey but also simplifies access to critical services, making proactive healthcare management easier and more engaging.
Health SIP: Protection with Wealth Creation
Alongside Health Buddy, Tata AIA has also launched Health SIP, a trailblazing health-linked savings insurance plan. It is structured to ensure that policyholders can build long-term health protection while also growing their wealth. Key highlights include:
- Coverage for critical illnesses for up to 30 years
- Tax-free withdrawals from the 6th policy year for medical needs
- Zero premium allocation charges for maximum fund efficiency
- Two flexible variants: Health SIP Plus and Health SIP Plus Pro
By integrating protection and investment benefits, Health SIP empowers individuals to plan for future medical expenses without compromising on financial growth.
A First for the Industry
With these launches, Tata AIA has become the first life insurer in India to introduce a dedicated 24×7 health companion alongside a long-term health savings plan. Together, these offerings reflect the company’s vision of delivering not just insurance, but holistic well-being.
