Enterprises are seeking unified, scalable approaches as fragmented pipelines drive up cost and complexity
SentinelOne’s recent acquisition of Observo AI marks a pivotal moment in the evolution of security and observability, underscoring how critical telemetry data pipeline management has become for enterprises. The move reflects a broader market shift: organizations are finally acknowledging that managing fragmented telemetry streams across disparate tools is both unsustainable and a growing risk to operational resilience.
Today’s enterprises typically deploy dozens of tools for security, observability, and analytics. Each relies on vast streams of telemetry data — metrics, logs, and traces — but managing these pipelines separately has proven costly, complex, and nearly impossible to scale. The SentinelOne–Observo AI deal puts a spotlight on the challenge, particularly in security data pipelines, where the stakes are highest.
“The market is waking up to the fact that siloed telemetry data pipelines are unsustainable. Standardization is the only way forward.”
— Michael Kelly, CEO, Bindplane
“Enterprises are realizing that telemetry pipelines are the new backbone of digital operations,” said Michael Kelly, CEO of Bindplane. “But without consolidation, they become the weakest link. This acquisition is a clear sign the market is moving towards holistic solutions.”
That holistic solution, experts argue, lies in OpenTelemetry. As the only widely adopted, open-source framework, OpenTelemetry provides a standardized way to collect, process, and export telemetry data across multiple systems. It offers a single framework that not only eliminates silos but also ensures consistent observability across different platforms and vendors.
The benefits extend beyond technical alignment. By adopting OpenTelemetry, enterprises can simplify tool integration, reduce duplicate infrastructure costs, and scale their observability strategies more effectively. This unification also provides faster time-to-insight, helping security and IT teams spot threats or performance issues before they escalate.
While SentinelOne’s acquisition is centered on strengthening its security data pipeline strategy, it reflects a growing truth across industries: telemetry management is no longer a back-end concern but a strategic priority. Enterprises cannot afford to treat security, observability, and analytics pipelines in isolation.
With OpenTelemetry gaining traction as the de facto standard, the market appears to be moving towards a future where unified telemetry frameworks replace fragmented, tool-specific integrations. SentinelOne’s move with Observo AI is a milestone on that journey — one that signals enterprises are finally ready to take telemetry seriously, not just in security but across the entire digital ecosystem.
