“AI-driven dynamic experiences will define the next era of digital engagement.”
Progress Software has introduced a major leap in enterprise digital experience technology with the launch of Progress Agentic RAG for Sitefinity, positioning itself as the first company to unify generative AI, retrieval-augmented generation (RAG) and real-time content assembly inside a CMS. The early access release marks a significant shift in how organisations can deliver intelligent, hyper-personalised web experiences that respond instantly to user prompts.
As enterprises struggle with fragmented content spread across vast repositories, the need for verified, contextual and dynamic digital experiences has intensified. Traditional websites built on static pages and pre-structured content are increasingly mismatched with the expectations of users who now seek direct, accurate and intent-driven responses. Progress’ new capability addresses this gap by using RAG-based AI to fetch validated information, interpret user intent and assemble tailored web experiences on demand.
The technology transforms a website from a rigid architecture into a fluid, conversational and intelligent interface. Instead of navigating menus or searching through static sections, visitors receive dynamically generated outputs constructed from approved enterprise content, ensuring accuracy, governance and compliance. This native multilingual capability further positions the platform for global enterprises seeking consistent, brand-safe engagement across markets.
Progress says the new offering also supports generative engine optimisation (GEO), helping organisations increase visibility within large language models by ensuring their content is structured and retrievable in AI ecosystems. With businesses competing for discoverability in an AI-first world, GEO is emerging as an important new dimension of digital strategy.
Early adopters highlight the advantage of moving beyond conventional personalisation to real-time experience assembly that aligns content, context and user intent. For organisations in telecom, BFSI, government, retail and other high-content industries, the capability promises stronger engagement and reduced friction across customer journeys.
With Agentic RAG for Sitefinity, Progress aims to redefine how enterprises use their knowledge assets—not as static libraries but as living systems capable of producing verified, intelligent and contextual experiences instantly. The company expects widespread interest from enterprises preparing for a shift toward prompt-driven digital interaction, where AI becomes the core engine powering customer experience.
