The study also reveals that top 10 cities house only about 40% of total partner base in India
Zinnov has released its first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential.
The released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Besides, Zinnov brought to light that the top 10 cities house only about 40% of total partner base in India. While Bangalore, NCR & Mumbai are the top tier cities, tier 2 cities such as Chandigarh, Nagpur and Cochin are emerging as key tier 2 cities for channel presence. BFSI, Manufacturing, High-tech, and Pharmaceuticals are top revenue generating verticals, with ERP, CRM, and Database as the top workloads.
Praveen Bhadada, Director (Emerging Markets), Zinnov, said, “Over 85% of the Indian IT revenue is driven by channel partners and Principal vendors are increasingly looking to unlock the channel partner potential. We at Zinnov, with our market expertise, have defined a robust partner enablement framework that helps principal vendors to assess the performance of its partners on revenue contribution and partner maturity”
“This detailed assessment further enables companies to define relevant interventions and up level the maturity thereby generating new revenue opportunities in India market”, he added.