Freshworks has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team. The collaboration marks a significant step in enhancing McLaren’s IT operations, with Freshworks’ AI-powered IT service management (ITSM) solution, Freshservice, being integrated into the team’s infrastructure.
The partnership aims to streamline IT processes, reduce tech-based disruptions, and support McLaren’s high-performance goals by ensuring seamless global IT operations during the intense F1 race season. Freshservice enables McLaren to swiftly address service requests, eliminate complexity, and deliver services faster – allowing the team to stay focused on the track.
Dennis Woodside, CEO of Freshworks, said, “We partner with McLaren Racing to optimize their IT operations, enhancing their critical support for winning performance. Our intuitive software directly supports their mission to eliminate complexity on and off the track.”
Freshworks branding will be prominently featured on McLaren F1 race cars and team kits, starting with the Belgian Grand Prix and continuing through the 2025 season and beyond.
This strategic alliance showcases how Freshworks’ enterprise-grade solutions are built for ease of use, speed of implementation, and the ability to drive real-time operational efficiencies for global teams.
McLaren Racing, a storied name in motorsports since 1963, competes across multiple series including Formula 1, INDYCAR, Formula E, F1 Academy, and F1 Sim Racing. The partnership with Freshworks underlines McLaren’s commitment to embracing cutting-edge technologies to improve team performance.
The collaboration reflects a broader trend of integrating smart IT solutions into the world of elite motorsport, ensuring both digital and physical performance are operating at peak levels.
