Says new connections between Adobe Marketing Cloud and Creative cloud simplify process from creation to delivery
At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe unveiled advances across Adobe Marketing Cloud that more closely tie big data to creative content.
For brands, the volume of digital content continues to grow at an unprecedented rate. Tighter integrations between Adobe’s industry-leading creative tools and marketing solutions enable brands to deliver the greatest impact from that digital content announced the press release. Through new asset management capabilities in Adobe Experience Manager (AEM), Adobe will help organizations accelerate and optimize the creative-to-marketing workflow. In addition, a new Assets core service is now available to let users sync, store and share content across marketing solutions and Creative Cloud. Other advances include “shoppable hotspots” in video content and new functionality in AEM that converts Adobe Photoshop CC files quickly into Web and mobile experiences without the need for coding.
“Only Adobe offers organizations the ability to create digital content with creative tools and then manage, deliver and continually optimize those assets with the market’s most complete set of digital marketing technologies,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe. “The company is building on that advantage through new, deeper connections between Adobe Marketing Cloud and Creative Cloud announced today.”