Says Cloud-based, managed service offering accelerates time-to-market of digital marketing campaigns
At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Accenture and Adobe announced the expansion of their alliance to deliver greater marketing ROI to companies through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing.
Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Accenture will manage both the services and the underlying solutions, freeing marketers from integrating and customizing technology and services and employing personnel trained in the solutions.
“As companies are looking to provide customers with personalized digital experiences, they can leverage our expertise and experience without being overwhelmed by technology and solution integration,” said Brian Whipple, senior managing director, Accenture Interactive, part of Accenture Digital. “Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise from Accenture will help marketers create engaging customer experiences in a simple, agile and cost-effective way.”
“Accenture Customer Engagement will help simplify digital marketing challenges, enabling clients to accelerate business impact,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business. “Together, Adobe and Accenture are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels.”
Accenture Customer Engagement can be deployed, configured and scaled quickly. It is available from Accenture Interactive through a usage-based model, where marketers can select, configure and pay only for the services and solutions they use. Because the offering is fully managed by Accenture, clients can easily ramp up or down according to business needs.