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Route Mobile Launches Trusense at MWC 2023

ROUTE MOBILE

A Digital Identity & Security Service, it leverages AI/ML for real-time risk assessment, ensures a safe frictionless authentication without OTP.

Route Mobile has launches of TruSense a digital identity and security suite that is critical to securing digital transactions through a reliable ecosystem, enabling businesses to authenticate the end user in a frictionless way.

TruSense Identity will function as a dedicated Strategic Business Unit (SBU) under Route Mobile (UK). with its own product management and engineering development teams. The teams will be focused on building world-class products using expertise and technology from Route Mobile Limited and Masivian S.A.S. —a wholly-owned subsidiary of Route Mobile (UK) Ltd.

Rajdipkumar Gupta, Managing Director & Group CEO, said, “Digital identity is a very critical asset in our lives today. Enterprises have to be ready to thwart identity theft in real-time to prevent loss of revenue. At the same time, ensuring that customers do not fall prey to frauds and be inconvenienced with another layer of security through their online journey is also important. TruSense ensures secure authentication, reliable identity verification and intelligent fraud detection with a frictionless user experience.” 

The proliferation of connected devices accelerated digital transformation and availability of inexpensive data has led to a proportionate increase in risks related to identity theft, forgery, sim swap, phishing, SMishing and online fraud. Activities like online transactions, onboarding activities, and KYC document verification require a secure platform that ensures that the end-user is not an impersonator.

TruSense addresses this security concern with an identity and security framework that leverages AI/ML for real-time risk assessment, ensures a safe frictionless authentication without OTP, and facilitates seamless identity verification against authorized third-party data.

 David Vigar has been appointed as Executive Vice President (Digital Identity) to spearhead the business globally. He will report to the Managing Director & Group CEO, Rajdipkumar Gupta. David has over 18 years of experience across voice, messaging and the identity sector; building carrier operations, managing partnerships, and driving international expansion.

“The challenges enterprises face in understanding who is trying to access their goods or services online are enormous. TruSense Identity Limited has been established to help enterprises welcome customers through the digital door in a safe and frictionless manner continuing the CPaaS mission to make communication accessible to all. We envision a world free of digital fraud where no consumer faces risks related to identity theft, forgery, SIM swap, phishing, SMishing, social engineering, account takeover and online fraud.” said David Vigar, Executive Vice President (Digital Identity), Route Mobile (UK) Limited.

Digital identity, authentication and fraud detection as a service is relevant to several industry sectors—such as financial services, e-commerce, retail, and healthcare—that rely on peer-to-peer mobile payments, online banking, digital wallets, and online registrations. Route Mobile envisions a secure ecosystem where the digital economy relies on global risk scoring, authentication, and identity verification for improved customer experiences.

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