His research publications include Creating Corporate Advantage in a Borderless World: Challenges to the Indian Corporate Sector – Paper presented at Jagannath International Management School, New Delhi. Incidentally, it was regarded as the “second-best” paper, in its category, among all the papers received by the organisers. And, Achieving Global Competitiveness Through Flexibility in Management: A Conceptual Analysis – A research paper presented at International Conference of Management of Technology hosted by IIT, New Delhi and published by IIT, New Delhi in a book of “select” research papers presented at the conference in 1997.

He has also co-authored a book titled Principles of Marketing along with Philip Kotler, Northwestern University, USA; Gary Armstrong, University of North Carolina, USA and Ehsan Ul Haq, Lahore University of Management Sciences, Pakistan has been published by Pearson Education (Prentice Hall).

Dr. Utkarsh has over eight years of teaching and research experience in the field of marketing management. Prior to joining IIM Kashipur, he worked as a faculty member at T A Pai Management Institute, Manipal. In the beginning of his academic career, he worked as a research associate at IIM Lucknow. His research interests include information search behaviour of consumers and consumer well-being. He has primarily explored the role of individual differences and consumer knowledge in information search and dissemination behaviour. His recent work focuses on enhancing the financial well-being of young adults. He has published in reputed international journals such as International Journal of Consumer Studies, Journal of Retailing and Consumer Services, Services Marketing Quarterly, The Marketing Review and Information Technology and Tourism.

Professor Joerg, a member of the faculty at INSEAD, is a globally recognized leader on digital transformation, digital strategy, customer-centricity, and data analytics and has authored a series of reports and frameworks on these topics. He is known for his pioneering work on digital transformation of the customer experience. Joerg’s new book, The Definitive Guide to B2B Digital Transformation, can be ordered at www.b2bdigitaltransformation.com where you find also other content related to his area of expertise. As an experienced strategy consultant and start-up mentor, Joerg helps companies drive uncommon growth through customer-first, digital transformation. Joerg has worked and advised many companies across industries such UBS, Cisco, eBay, United Healthcare, PepsiCo, T-Mobile, United Airlines, Samsung, Electrolux, Cartier, Schneider Electric, Zurich, Swarovski, or GE.At INSEAD, Joerg teaches global executives and MBA students on digital strategy, digital transformation, CX strategies, brand management and data analytics & customer intelligence. He is the programme director of INSEAD’s flagship programmes “Leading Digital Marketing Strategy” and “B2B Marketing Strategies”. Joerg has designed, directed, and delivered executive education programs or workshops for hundreds of global companies in over 30 countries such as Google, IBM, Diageo, Roche, Société Générale, Kone and PwC. He has been awarded multiple times for his teaching and programme direction over the last few years. Joerg published more than 20 academic cases and won the best marketing case award by the Case Center in 2018 for his case on Accor’s digital transformation.

Prof Seema Gupta is an associate professor of Digital Marketing at IIM Bangalore. She is the author of book “Digital Marketing” published by McGraw, 2017. She conducts digital marketing training and provides digital marketing consulting for companies. She is a visiting faculty at Esan University, Peru and Egade University, Mexico.

She is the winner of the prestigious EFMD Best Global Case Writing Award for 2011 and ISB-IVEY Best Case award 2011. She has published in reputed international journals and presented papers in international conferences. She has written case studies on interesting marketing issues in leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen etc and they are listed on Harvard business publishing portal. She is often quoted in leading newspapers such as Times of India, Brand Equity, Financial Express, Rajasthan Patrika for her views on marketing.

She has more than 18 years of combined work experience in corporate and academia. She started her career at RPG Ricoh, in sales and marketing and thereafter moved to academics. She worked with Mudra Institute of Communications Ahmedabad before joining IIM Bangalore.

She writes blog articles on latest developments in digital marketing www.profseema.com and also runs her Youtube channel with video tutorials on digital marketing www.youtube.com/c/ProfSeemaGupta

Lynn Huang Freeman

Former Chief Marketing Officer Asia Pacific, Motorola Solutions and Honeywell SPS; Asia’s Top 50 Women Leaders; Regular Speaker on Digital Transformation; Rutgers Executive MBA

Lynn Huang Freeman is a subject matter expert in technology marketing and a passionate leader on digital transformation in both IT and Industry Sectors. She was the former Asia Pacific marketing chief for the renowned multi-national companies such as Honeywell, Motorola Solutions, and Nokia Location and Commerce Cloud Services (now Here Technologies).

With more than 20 years of marketing leadership experience in the global high growth regions including China, India, Asia Pacific and Middle East, Lynn Huang has a track record of transforming marketing, driving business strategy, leading and managing changes for growth. She was awarded as one of Asia’s Most Influential CMOs at the World Brand Congress in 2015 and Asia’s Top 50 Women Leaders by CMO Asia in 2016.

Based in Singapore, Lynn is a regular industry speaker at various regional conferences including but not limited to CMO Asia Summit, Asia B2B Marketing Leaders Forum, Asia Digital Marketing Conference, Content Marketing Asia Summit, B2B Online Asia Summit, Asia Women in Leadership Summit, APAC Supply Chain Conference, APAC Retail Leadership Forum, Honeywell APAC Channel Conferences and Motorola Partner CEO Summits.

Karthik is the Founder & CEO of ThoughtStarters (www.thought-starters.com). He is the author of the upcoming book "The Thought Leader Way- leading businesses with thought leadership in an altered world". He is a serial entrepreneur with close to two decades of experience across strategy and marketing. He is a certified life coach and cognitive behavioural therapist. He has held senior leadership positions earlier in leading brands like Wipro, Accenture among others. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, Economic Times among others. He has been a guest speaker at many Ivy league Universities globally. He has been featured among top 10 marketing consultants by CEO magazine and CMS Asia. He is on the advisory panel of Harvard Business Review and Sherly Sandberg's LeanIn India HeforShe Initiative. He is certified in Consumer Neuroscience & Marketing by Copenhagen Business School, holds an MBA in Marketing & Finance from IMI Belgium and Doctorate in Marketing Management from UET America.