Tata Consultancy Services-designed Analytics Platform enhances Transparency, Agility, Responsiveness for better Customer Experience and Value Chain Optimization
Tata Consultancy Services (TCS) and Petroliam Nasional Berhad (PETRONAS), Malaysia’s fully integrated oil and gas multinational, have announced their collaboration on Project DOVE (Drive Optimisation Value for Enterprise).
The DOVE platform, co-designed by TCS, endeavors to elevate data transparency, increase personal accountability and promote enterprise collaboration through advancing digital competencies and tools within PETRONAS by tapping into information from its downstream operating companies as well as updated competitor and market information, creating a data pool for real-time intelligence. The platform is supported by advanced analytical models and tools, such as retail and commercial demand forecasting, vessel scheduling optimisation and product pricing recommendations that enable optimised decision-making.
The resulting digitally empowered workforce and end-to-end visibility of the entire value chain has enhanced PETRONAS’ ability to respond swiftly and more effectively to meet customer demands and expectations.
“At PETRONAS, digital strategy has now become the blueprint of our business strategy and has accelerated new ways of working. Through DOVE, we are able to unlock new value for Downstream by venturing into other segments of the value chain, driving focus towards untapped opportunities for the business. Digital, coupled with innovation, has become key to driving business and delivering value to the company and our customers,” said Datuk Md Arif Mahmood, EVP & CEO, Downstream, PETRONAS.
“We are pleased that PETRONAS has chosen to partner with us to transform their operations to better serve their customers,” said Girish Ramachandran, President, TCS Asia Pacific. “With our contextual and industry knowledge of the oil and gas industry combined with our intellectual property and innovation efforts, we help enterprises better compete, operate, and grow in today’s dynamic business environment.”
