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Raymond Builds A Digital Platform For The Fast-Moving Consumers

Raymond Group is re-engineering its FMCG division – Raymond FMCG, as a part of its efforts towards reaching a turnover of 1,000 crore by 2020. Albeit a novel entrant to the FMCG arena, Raymond FMCG believes in building a robust digital backbone to bring about unparalleled innovation and accelerated business growth. The company trusted SAP S/4HANA to fulfil this criterion of being a unified platform that can upsurge business efficiencies to provide outstanding business values. Raymond FMCG is one of the early adopters to implement all the modules of SAP S/4Hana in their Personal & Home Care segment.

Leveraging SAP platform, the company will be able to meet newer market challenges, seize upcoming opportunities, reimagine their business model, and finally engage end-customers in the most competitive experience. Within a month of deployment, the company has already witnessed increased efficiencies while parallelly rolling out SAP S/4HANA for its other arm – JK Helene Curtis.

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