News

Oracle Retail Innovations Power New Consumer Experiences

Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more responsive business model attuned to shifts in consumer preferences. With Oracle Retail Xstore Office Cloud Service, retailers can continue to take advantage of cloud solutions while maintaining critical point-of-service functions on- premises.

“Historically retailers have been slow to upgrade their POS solutions, often waiting 5-7 years before considering an upgrade, which has thwarted their ability to keep pace and provide dynamic, engaging experience to their customers, by moving Xstore back office to the cloud, customers can benefit from a continuous cadence of innovation that enables lower their total cost of ownership through centralized services and store operations,” said Jeff Warren, Vice President, Oracle Retail.

New Omnichannel Suite Updates
The solution delivers a comprehensive set of customer and associate experiences that meet the expectations of today’s modern retailers.

“During the 2018 Holiday season, successful retailers relied on accurate inventory as the foundation for fulfilling omnichannel journeys and meeting customer demand, this new generation of cloud services provides a real-time view into critical enterprise data that is the foundation for great brand experiences for consumers” said Chris Sarne, senior director of omnichannel strategy, Oracle Retail.

Additional updates to the Oracle Retail Omnichannel Portfolio of Solutions and Cloud Services include:

  • Mobility Enhancements:  Oracle Retail Xstore Point-of-Service can be deployed on thin client and mobile offerings to allow an associate to capture the sale at the point of intent.
  • RFID Integration: To enable maintenance of the accuracy of stock position in the store, Oracle Retail Xstore Point-of-Service can extend the sales and returns processes to include RFID data and pass this upstream through services to supporting RFID enabled inventory systems.
  • Supporting Customer Experiences:  With investment increasing in destination-based activities such as in-store coffee shops, candy and wine bars, the POS needs to address the requirements of these additional services without alternate software.
  • Easier Workflow: Oracle enhanced the workflow of Oracle Retail Order Management Cloud Service to provide customer service with a more intuitive interface with coordinated and transparent outcomes to fulfillment consumer demand.
  • Customer Context: Oracle Retail Customer Engagement Cloud Service has adopted a role-based, modern user experience for better usability in supporting marketing operations and execution.
  • Exploiting Science for Speed and Scale: Oracle Retail XBRi Loss Prevention can go directly from identifying exceptions, for example, excessive gift cards, refunds, and exchanges, to identifying either the account or the cashiers that are at risk, or leveraging machine learning to flag business anomalies. Retailers can implement Oracle Retail Cloud Services in as little as seven weeks from provisioning.

Hardware Innovation: The Oracle Retail Xstore Suite has always offered a highly flexible deployment model that includes thick, thin, tablet, handheld options at the store.

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