Enterprise Mobility News

MediaTek, Google partner to Bring AR experiences to mid-range Smartphones

With MediaTek’s Helio P90, OEMs can quickly add AR Core and Google Lens capability

MediaTek completed testing and enablement of AR Core and Google Lens on MediaTek’s high performance Helio P90 chipset. MediaTek worked closely with Google to ensure its newest addition to the successful Helio P series family – Helio P90 – delivers an optimized foundation to enable augmented reality (AR) experiences that transform the way people play, shop, learn, create and experience the world together. To help device makers get AR and Lens devices to market quicker, MediaTekwill provide its customers with robust software support, along with a turnkey reference design supporting AR Core and Lens.

“MediaTek has a long history of working with Google to make advanced, new premium, mobile technology accessible to consumers at mid-range price points. With our latest collaboration we enable more smart phone users to experience the power of AR and Lens visual search in their daily lives,” said TL Lee head of Mediatek’s wireless business unit. “Now that Helio P90 is AR Core and Google Lens ready, we’ll be working closely with OEMs to provide them with comprehensive support so they can quickly design and bring devices to market that are optimized for AR applications and Lens.”

MediaTek is enabling this technology across its portfolio and Helio P series with Helio P60, and Helio P70, already certified for AR Core and Google Lens. AR Core brings powerful AR capabilities to smartphones at Google scale so developers can build captivating mobile AR experiences without the need for additional hardware or complexity.

The Helio P90 was built to optimize processor performance and power conservation for a more sustainable user experience, even across power-intensive tasks like AR applications. MediaTek worked closely with Google to pre-test AR Core on its Helio P90 chip set to provide OEMs, developers and users a superior experience. MediaTek created a turnkey reference design for AR Core which helps OEMs to streamline the design process and speed up time-to-market. MediaTek will also assist its customers with the AR Core certification process based on their unique needs.

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