According to IDC, less than 0.5% of data is ever analysed or used. This presents companies with a monumental challenge to tap into the value of their data through efficient digitalization. Siddhartha Bhattacharya, Vice President, Global Marketing at Kodak Alaris Information Management believes the answer is simple: digital transformation starts with information capture. And that is where KAIM’s newest offering the IN2 Ecosystem fits in.
What is the USP of the recently introduced IN2 Ecosystem?
KAIM: Today, businesses are dealing with an exponential growth of data, which includes an influx of digital documents in various formats and from multiple sources. 90% of this data not tabled in a structured manner resulting in Data Chaos. To top that, the amount of data generated in the past two years alone exceeds the amount that has been generated in the history of mankind.
For decades, Kodak Alaris has been at the forefront of finding new and better ways to digitize information. Information capture is at the very crux of digital transformation as deriving meaningful insights is only possible if the data is captured in a precise manner. Our expertise is grounded in decades of imaging science and technology excellence.
Building on this momentum, the IN2 Ecosystem will take the complexity out of information capture, providing companies with an integrated approach of scanners, intelligent software and a robust portfolio of partners and services. The fundamental principles of this new model are namely, the Right fit through customizable solutions configured to fit customers’ business goals, the Right experience by an acute focus on simplifying work, from acquisition to ownership and the Right results to transform data into usable information and thereby, drive business value. The IN2 Ecosystem is not limited to Kodak Alaris products and services, but most notably is designed to leverage the expertise of partners to connect, configure and create new solutions that cater to unique customer requirements.
“Information capture is at the very crux of digital transformation as deriving meaningful insights is only possible if the data is captured in a precise manner.”
Vice President – Global Marketing
Kodak Alaris Information Management
How will the IN2 Ecosystem help enterprises in terms of business value?
KAIM: Data is central to knowledge, and in today’s world the ability to harness the power of data efficiently presents companies with a wealth of business potential. The IN2 Ecosystem presents companies with the key to unlock this potential through accurate capture of essential data, throughout the information lifecycle. It enables businesses to mine content for insights and intelligence, which is then routed into business processes.
This ecosystem approach delivers transformational benefits through improvements in productivity, reliability, efficiency, scalability and the simplicity, ease of use and superior user experience through contemporary design.
How has been the response to the IN2 Ecosystem in the Indian market so far?
KAIM: India has been especially receptive to the IN2 Ecosystem. Post the launch of the platform in late April this year; customers are seeing the value proposition with more clarity. They now realize how the new IN2 Ecosystem is poised to solve their problems and challenges in a more streamlined manner.
If we talk about a couple of cases in the India market, a large manufacturing company utilizes Kodak Alaris hardware and software solutions to improve the performance of their Shared Services Center; Qwizpad, a Chandigarh based Independent Software Vendor (ISV), has embedded Kodak Alaris’ high speed scanning solutions to optimize its offerings for the education sector. Kodak Alaris has helped Qwizpad increase scale and efficiency with its high-end production scanners, and derive valuable insights from the content with ease, thereby allowing them to service their customers better.
Which sectors do you believe will be major endorsers of the IN2 Ecosystem?
KAIM: We focus on five horizontal areas which are paper intensive- Mailroom Automation, Records Management, Forms Processing, Customer On-boarding and Accounts Payable, which we believe can truly harness the power of data chaos. For sectors that rely heavily on these functions, such as large BPOs and Enterprises, BFSI, Healthcare, Government, etc., we provide a holistic framework that enables them to ease the process of scanning and placing this data into digital records and deriving intelligence from it. By addressing the complexity at these common sources, organizations can deliver tremendous improvements to the customer experience and improve the company’s bottom line.
Do you have any new developments in the pipeline for customers in India?
KAIM: The new IN2 Ecosystem will open up a new set of opportunities for our customers to make their digital transformation vision a reality. Through a well-equipped network, Kodak Alaris will enable customers to turn data into a powerful competitive advantage.